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Sound-Engineer (French subtitles)

headlinecnen
New Audi RS4. A unique sound
basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Jan. 9, 2006
Market:France
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


Shot in the style of a "making-of" of an American super-production, the film shows a sound engineer recording the sound of a Audi RS4 from all angles. Later, we discover in the studio that the unique sound of the car has been used as sound effects for a magnificent space ship.

Context


By communicating on the new RS 4, Audi announces a niche model of high level performance, representing the sport and technological mastery of the brand.

Philosophy/Solution


The different campaign mediums each address in their own way the same central theme: the unique sound of the atmospheric V8 4.2 FSI motor. A sonorous, original, spectacular sound recognisable by everyone, from the collector, the sports enthusiast, to the novice.
This new communication campaign centred on the product symbolises all the sports heritage of Audi, and is part of a new tonality. A new territory that DDB Agency Paris and Audi France sum up with the formula “Seriously Fun”.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Account Manager:
Producer:
Director:
Other credit:Strategic Planner Sébastien Genty
Advertising Manager Bruno Gisquet, Patrice Franke
awards
Meribel Ad Festival - Central Europe Cristal Awards 2006
Cristal
France: Commercial
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