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My Black Valentine

My Black Valentine | EA - Electronic Arts | Freestyle
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basics
Industry: Toys & Games
Media:Cyber
Published:Feb., 2006
Market:United States
Language:English
Style: Minimalism
descriptioncnen
Visit the microsite: http://myblackvalentine.com
The objective of the My Black Valentine site was to build viral buzz around the February 2006 release of the first-person shooter game BLACK from EA. As the game was released near Valentine’s Day, Freestyle capitalized on people’s love/hate relationship with the “holiday.” BLACK features highly destructible environments and lifelike physics, so Freestyle created the site to embody the fun of shooting anything and everything.
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