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Le Transpirateur

Le Transpirateur | Axe/Lynx | Buzzman
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basics
Industry: House, Garden & Pets
Media:Cyber
Market:France
Style: Minimalism
descriptioncnen
Brief Explanation:
Brief : Launch online, in France, the new anti-perspirant Axe (Lynx). Signature of the TV spot is "You'd better make the girls sweat (than yourself.)" Solution : We imagine a delicious advergame. The goal is to avoid sweat drops to reach the centre of a circle, in which a video showing an Axe Girl alone on the beach is running. Each time a drop touch the circle, the video becomes more unwatchable because of the sweat. Only if you catch Axe bottle can you make the sweat disappear. After 10 days and 200 000 visits on the site, a second Axe Girl join the first one in the video...
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Art Director:
Director:
Other credit:General Manager: Thomas Granger
Digital Project Manager: Yvan Forestier
Digital Director: Marc Guillaumin
Film Production: Le Borgne
awards
Cannes Lions International Festival of Creativity 2010
Bronze Cyber
Other Interactive Digital Solutions/Games
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