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#BodyProudMums - Eleanor

#BodyProudMums - Eleanor | Mothercare | McGarryBowen
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headlinecnen
Beautiful, isn't she. Eleanor, 14 weeks after giving birth.
basics
Industry: Retail & Distribution
Media:Outdoor
Style: Minimalism
descriptioncnen
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
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D&AD 2019
Wood Pencil Casting
Casting for Print
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