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The Child Replacement Programme

The Child Replacement Programme | Mars | BBDO
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basics
Industry: Food
Media:Direct Market
Market:New Zealand
Style: Minimalism
descriptioncnen
Empty Nest Syndrome is something most parents have to endure. The Pedigree Child Replacement Programme seeks to lessen the pain by pairing abandoned dogs with abandoned parents,
credit
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Other credit:Entrant Company: COLENSO BBDO, Auckland, New Zealand
Media Agency: STARCOM NZ, Auckland, NEW ZEALAND
PR Agency: IMPACT PR, Auckland, NEW ZEALAND
Creative Chairman, Nick Worthington, Colenso BBDO
Studio Manager, Jodi Davis, Colenso BBDO
Head of Broadcast, Jen Storey, Colenso BBDO
Group Business Director, Ahmad Salim, Colenso BBDO
Business Director, Abbi Barker, Colenso BBDO
Digtal Developer, Alex Krivenko, Colenso BBDO
Brand Manager - Dog and Specialty, Maria Granados, Mars NZ
Head of PR & Activation, Paul Gunn, Colenso BBDO
Production Director, Tim Freeman, Colenso BBDO
Design Director, Dean Pomfrett, Colenso BBDO
Senior Interaction Deisgner, Craig Thompson, Colenso BBDO
Digital Developer, David Arcus, Colenso BBDO
Senior Product and Experience, Emma Tait, Colenso BBDO
Colourist, Pete Ritchie, n/a - Freelance
Marketing Director, Oliver Downs, Mars NZ
Marketing Manager - Pet, Cormac van den Hoofdakker, Mars NZ
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