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Johnsonville - Made the Johnsonville Way

basics
Industry: Food
Media:Ambient & Interactive
Style: Minimalism
descriptioncnen
For over 70 years, Johnsonville has done things its own way: the Johnsonville way. It’s a way that puts employees first and empowers them to have a stake in the family-owned sausage company.
So this year, we took that mentality to the next level by asking Johnsonville employees to come up with the company’s television commercials.
What started with hundreds of interviews in Wisconsin ended with a car chase, a haunted house and a man talking to his animal friends in the forest.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Director:
Other credit:Creative Chairman: David Droga
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Scott Chinn
Senior Broadcast Producer: Anders Hedberg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Data Strategy Director: Lily Ng
Communications Strategist: Kevin Wilkerson
Associate Creative Director: Chris Colliton, Kevin Weir
Executive Producer: Adam Perloff
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Integrated
Integrated
D&AD 2017
Wood Pencil Integrated & Collaborative
Integrated/Large Business (over 500 employees)
Latest Updated
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