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Time to Shine

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Industry: Confectionery & Snacks
Media:TV & Cinema
Style: Minimalism
descriptioncnen
“Time to Shine” is the established EXTRA Gum brand message globally.



To give it deeper meaning locally, we’ve created EXTRA Pep Talks – a voice-assistant based conversation tool that’s designed to build confidence.



Not quite sure how to ask for raise? Or how to ask your kids to move out? Pep Talks can help with that.



Attached is the media release and hero images announcing the work, which launches in NZ this week and will continue to roll out into other markets.
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