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An Impossible Made Possible

headlinecnen
The Power of Dreams
basics
Industry: Automotive & Services
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation:
The new Honda 1.6L Diesel CR-V is a car full of contradictions. The engine uses less petrol, yet you get more miles to the gallon. In fact it takes many preconceptions about SUVs and turns them on their head.

And that’s precisely what the film did.

Proving that things are not always what they first seem, all the illusions were painstakingly done for real - with no CG or special effects - to add authenticity to the message and create talkability in social media. This also fitted neatly with Honda’s proud heritage of ingenuity. Honda truly have made the impossible, possible.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Director of Photography:
Editing:
Post Production:
Other credit:Business Director: Alice Tendler
Executive Planning Director: Kevin Chesters
awards
Cannes Lions International Festival of Creativity 2014
Gold Film Craft
Art Direction/Production Design
Cannes Lions International Festival of Creativity 2014
Bronze Film Craft
Direction
D&AD 2014
In-Book Film Advertising Crafts
Production Design for Film Advertising
D&AD 2014
In-Book Film Advertising Crafts
Special Effects for Film Advertising
The One Show 2014
Bronze Pencil Cinema Advertising
Short Form - :90 and Under - Single
The One Show 2014
Merit Video Craft
Direction
The Creative Circle Awards 2014
Silver Craft
Film, Best Production Design
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