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Get Back, Tohoku.5

Get Back, Tohoku.5 | East Japan Railway Company | Dentsu
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basics
Industry: Professional & Public services
Media:Outdoor
Market:Japan
Style: Minimalism
descriptioncnen
BriefExplanation


EntrySummary

A train travels through scenes of the everyday. We captured these moments. The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real. Each scene only becomes complete with these ingredients in that moment; they are naturally generated composition, captured by the photographer.The perspective is a traveller encountering the scenes for the first time during his journey. The beauty of the images introduces color to the landscape of the daily commute. We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Account Manager:
Production Company:
Other credit:Entrant Company: DENTSU INC., Tokyo, Japan
Media Agency: DENTSU INC., Tokyo, JAPAN
PR Agency: DENTSU INC., Tokyo, JAPAN
Additional Company: YOKOHAMA SUPER FACTORY, Tokyo, JAPAN
Additional Company: DENTSU ON DEMAND GRAPHIC, Tokyo, JAPAN
Agency Producer, Koji Wada, DENTSU INC.
Printing Director, Shinya Tamura, Dentsu On Demand Graphic Inc.
Photo Producer, Takako Yamada, Yokohama Super Factory
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
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