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Same Sex Marriage

basics
Industry: Internet sites & Services
Media:Promotion & Event
Market:France
Style: Minimalism
descriptioncnen
Google+ Hangouts let people interact in ways that are impossible in real life. To demonstrate the platform’s scope, Ogilvy used it to allow friends and families to witness the symbolic marriage of same-sex couples in a country where gay marriage is banned. Better than violent demonstrations to support a cause, and proof that Google Plus really can help overcome real-life struggles.
credit
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Other credit:Account Management: Myriam Nouicer/Sandra Petrus/Lucie Le Squerren/Lucie Gillot
TV Production: Laure Bayle/Diane De Breteville
Sound Engineer: Mikael Kandelman/Jean Barthelemy/Cedric Moreau
Web Development: Fabien Chasseigneux/Loïc Vinchon
PR Management: Eric Maillard/Charles Delaville/Aurélien Marchand/Servane Magnan/Trang Ngo/Célin
awards
D&AD 2014
Nomination Digital Marketing
Use of Social Media
D&AD 2014
In-Book Integrated & Earned Media
Earned Media Campaigns
D&AD 2014
In-Book White Pencil
Advertising & Marketing Communications
The One Show 2014
Merit Non-Broadcast
Online
The One Show 2014
Merit Public Service Experiential Advertising
Experiential
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