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SPERM VISUALIZER

SPERM VISUALIZER | Space Shower Network | Party
Download LOW 480×360 px HIGH n.a.
basics
Industry: Media & Publishing
Media:Cyber
Market:Japan
Style: Minimalism
credit
Brand:
Agency:
Creative Director:
Art Director:
Production Company:
Producer:
Other credit:Technical Director/Film Director: Masashi Kawamura / Qanta Shimizu
Technical Director: Daisuke Nakamura
Production Manager: Katsuhiro Niwa
Visual Effects Producer: Ken Obayashi
Visual Effects Lead Designer: Nobuhiro Yamazaki
Visual Effects Designer: Yosuke Matsushita
Interaction Designer: Takeshiro Umetsu
Web Director: Yuichi Hagiwara
Filmming Support: TIMELAPSE VISION
Music: Passepied 'Denpa Jack'
Interactive Production: mount
Visual Effects: Flame
Creative Agency: PARTY
Link:http://prty.jp/sperm/award/en/
descriptioncnen
Brief Explanation
Sperm Visualiser was a TVC and website created for Space Shower TV’s 'Music Saves Tomorrow' campaign. We visualised the concept by having sperms (the seeds of tomorrow) dance to the music. We actually filmed the sperms of all the staff using a biological microscope, and extracted its shapes and motion data to create the animation. On this website, users can choose their favourite track from VIMEO and have the sperms dance to it. Depending on whose sperm it is, the dance routine will change.
awards
Cannes Lions International Festival of Creativity 2012
Bronze Cyber
Animation
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