NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Hailstorm in Istanbul

basics
Industry: House, Garden & Pets
Media:Cyber
Style: Minimalism
descriptioncnen
Background

On the 27th of June 2017, a major storm hit Istanbul and damaged many cars parked outside. In June 2018, when authorities warned citizens that a new hailstorm had been coming, people took “serious” precautions, like covering cars with carpets.

Describe the creative idea

IKEA shared a post about the storm and parked cars covered with IKEA carpets on them and turn the cars into o display for their products.

Describe the strategy

People’s reaction against to the storm was a great opportunity for IKEA to create a disruptive product displays which fits the brand’s tone of voice.

Describe the execution

As a real time response, IKEA shared a post about the hailstorm precautions of car owners.Then cars covered with IKEA carpets on the streets as guerilla outdoors.

List the results

The project reached 2.6 million people.
The post got more than 95.000 likes and 4000 comments. (Regular posts on the IKEA’s Instagram account gets average 2-3k likes.)
IKEA’s instagram account gained more than 35000 new followers.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2019
Bronze Mobile
Real-time Response
Latest Updated
Loading...
Sponsor