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basics
Industry: Confectionery & Snacks
Media:Ambient & Interactive
Market:United Kingdom
Style: Minimalism
descriptioncnen
For the UK launch of Snickers’ global campaign, You’re Not You When You’re Hungry, we used Twitter. We asked five celebrities to post a series of out-of character tweets. As we’d hoped, this produced widespread confusion, with numerous replies and retweets. Each celebrity then tweeted a picture of themselves eating a Snickers, together with the campaign line. In all, just 25 tweets were posted. But the campaign received significant coverage online, in newspapers, on radio and TV – and was even mentioned during a debate in the House of Commons.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Account Manager:
Production Company:
Other credit:Social Community Director: Paul McCrudden
Social Community Manager: Naomi Martin
Business Affairs Manager: Michelle Holmes
awards
D&AD 2013
Yellow Pencil Integrated & Earned Media
Earned Media Campaigns
D&AD 2013
In-Book Digital Advertising
Use of Social Media
D&AD 2013
In-Book Writing for Advertising
Writing for Digital Advertising
Golden Award of Montreux 2013
Gold Medal Creative use of media
Social Media
New York Festival International Advertising Awards 2013
Gold Integrated
Foods
The Kinsale Shark Awards 2012
Bronze Integrated
Best campaign using 3 or more different media types
Meribel Ad Festival - Central Europe Cristal Awards 2012
Sapphire Digital & Mobile
Food/Drink/Mass-Consumption Product/Homes Product
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