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The Winter Adjusted Offer

The Winter Adjusted Offer | Volkswagen | DDB
Download Download JPG | 1251x877px
basics
Industry: Automotive & Services
Media:Cyber
Market:Sweden
Style: Minimalism
descriptioncnen
Brief Explanation:
The Passat 4MOTION is a German car that’s adjusted for Swedish winter – it has a Swedish Haldex 4 wheel drive system fitted. To tell people about this we didn’t do a brand campaign or a tactical sales campaign, we did both. We invented the winter adjusted offer for a winter adjusted car. A tactical offer that put the product benefit at the centre. Simply put, we placed the car plus offer on a standard billboard, then placed it in the middle of a frozen Swedish lake. Once the ice breaks and the billboard sinks, the offer is over.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Account Manager:
Planner:
Producer:
Other credit:Business Director: Jerker Fagerström
Web Director: Petter Eriksson, Tomas Jonsson
Technical Director: Andreas Andersson
Social Media Director: Michael Bugaj
Flash developer: Alexander Ekman, Rickard Berggren
Web production: It's Showtime
CRM And Web Manager: Katarina Lakowitz
Marketing Manager: Åke Lundberg
Link:http://www.adqualifier.com/competitions/2011/_eng/...
awards
Cannes Lions International Festival of Creativity 2000
Bronze Cyber
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