NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Get Back, Tohoku.

Get Back, Tohoku. | East Japan Railway Company | Dentsu
Download Download JPG | 3530x2495px
basics
Industry: Professional & Public services
Media:Print
Style: Minimalism
descriptioncnen
Cultural/Context information for the jury

In 2011, Japan's Tohoku region was devastated by one of the most destructive earthquakes in recorded history. The "Get Back, Tohoku." campaign was launched that year, and has continued for nine years since. Our goal in creating the campaign was to revitalize the local tourism industry, and help residents "get back" the life they once knew. We focused on the region's railways, artistically depicting trains and local scenery in a single moment of time to evoke the joy and wonder of travel.

Translation. Provide a full English translation of any text.

Get Back, Tohoku.

Stay in touch by rail. It's better than mail.

Tell the jury about the photography. Do not name the photographer.

We began by scouting locations throughout the region to study how the scenery changed with the seasons. Natural lighting was a key factor in determining our shooting schedule, which also had to be synchronized with local train schedules to get the shots we wanted. We deliberately eschewed compositing, and relied solely on our eyes and creative vision to compose each image. With this analog approach, we captured the emotional experience of travel with natural realism and a documentary touch.
credit
Brand:
Agency:
Photography:
Design:
Print Production:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Silver Industry Craft
Outdoor
Latest Updated
Loading...
Sponsor