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Romanians are Smart

basics
Industry: Confectionery & Snacks
Media:Cyber
Market:Romania
Style: Minimalism
descriptioncnen
Google live search can give terrible examples of discrimination and prejudices. That is what happens with Romanians too. The hate and prejudices towards the people of Romania are well known.
Agency McCann Erickson Romania made a campaign about this for ROM, the famous Romanian chocolate ba.
If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Other credit:Creative Partner: Adrian Botan
AV Producer: Adrian Radu, Alexandru Platon
Managing Director: Calin Buzea, MRM Worldwide
Web Developer: Constantin Bunica
Managing Director: Mihai Trandafir
Planning Director: Victor Croitoru
Media Manager: Alina Carasol
Digital Planner: Luminita Visu
Corporate Public Relations Manager: Carmen Bistrian
Public Relations Executive: Sorina Iordan
awards
Golden Drum International Advertising Festival 2012
Golden Drum Grand Prix
Social network & community
Golden Drum International Advertising Festival 2012
Golden Drum Grand Prix Digital
Social network & community
Golden Drum International Advertising Festival 2012
Golden Drum Grand Prix Digital Campaigns
Social network & community
Golden Drum International Advertising Festival 2012
Golden Drum Grand Prix Direct Campaigns
Social network & community
Golden Drum International Advertising Festival 2012
Golden Drum Grand Prix Integrated Communication Campaigns
Social network & community
Golden Drum International Advertising Festival 2012
Golden Drum Grand Prix Public Relations
Social network & community
Golden Drum International Advertising Festival 2012
Golden Drum
Marketing PR
Golden Drum International Advertising Festival 2012
Golden Drum Digital
Golden Drum International Advertising Festival 2012
Golden Drum Digital
Marketing PR
Golden Drum International Advertising Festival 2012
Golden Drum Digital Campaigns
Digital campaigns
Golden Drum International Advertising Festival 2012
Golden Drum Digital Campaigns
Marketing PR
Golden Drum International Advertising Festival 2012
Golden Drum Direct Campaigns
Marketing PR
Golden Drum International Advertising Festival 2012
Golden Drum Integrated Communication Campaigns
Marketing PR
Golden Drum International Advertising Festival 2012
Golden Drum Public Relations
Marketing PR
Golden Drum International Advertising Festival 2012
Silver Drum Direct Campaigns
Golden Drum International Advertising Festival 2012
Silver Drum Direct Campaigns
Direct campaigns
Golden Drum International Advertising Festival 2012
Silver Drum Integrated Communication Campaigns
Golden Drum International Advertising Festival 2012
Silver Drum Integrated Communication Campaigns
Integrated communication campaigns
London International Advertising Awards 2012
Bronze Integration
Integrated Campaign
New York Festival International Advertising Awards 2012
Gold
Online
New York Festival International Advertising Awards 2012
Silver
Brand Development
New York Festival International Advertising Awards 2012
Bronze
Confections / Snacks
Eurobest - The European Advertising Festival 2012
Grand Prix
Consumer Products
Eurobest - The European Advertising Festival 2012
Grand Prix Direct
Consumer Products
Eurobest - The European Advertising Festival 2012
Grand Prix Integrated
Consumer Products
Eurobest - The European Advertising Festival 2012
Grand Prix Media
Consumer Products
Eurobest - The European Advertising Festival 2012
Grand Prix PR
Consumer Products
Eurobest - The European Advertising Festival 2012
Gold
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
Gold Direct
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
Gold Integrated
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
Gold Media
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
Gold PR
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
Silver Direct
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Silver Integrated
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Silver Media
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Silver PR
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Bronze
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Bronze
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
Bronze Direct
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
Bronze Integrated
Eurobest - The European Advertising Festival 2012
Bronze Integrated
Integrated
Eurobest - The European Advertising Festival 2012
Bronze Integrated
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
Bronze Media
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
Bronze PR
Fast Moving Consumer Goods
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal Integrated
The Cresta Awards 2012
Grand Prix Integrated
Integrated Campaigns
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