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Hope Soap

basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Published:2013
Market:South Africa
Style: Minimalism
descriptioncnen
In South Africa, thousands die from preventable diseases that are linked to the lack of basic hygiene - such as not hand washing with soap regularly. The most affected people are children living in informal settlements. Y&R, in partnership with Blikkiesdorp4Hope, decided to create Hope Soap: A bar of soap with a toy inside it. The only way to get the toy is to wash with the soap frequently. The soap was distributed in Blikkiesdorp, a disadvantaged community in the Western Cape. The small reward for the kids is a toy, South Africa’s big reward is hope for a healthier nation.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Production Company:
Director of Photography:
Editing:
Other credit:Production Manager: Rory Bonnes
Agency Producer: Ashleigh Hamilton
Account Director: Rowena Fester
awards
New York Festival International Advertising Awards 2014
First Prize Direct & Collateral
Cosmetics, Beauty Aids & Toiletries
New York Festival International Advertising Awards 2014
First Prize Public Service Announcements
Cosmetics, Beauty Aids & Toiletries
New York Festival International Advertising Awards 2014
First Prize Public Service Announcements
Avant-Garde
New York Festival International Advertising Awards 2014
Second Prize Direct & Collateral
Civic & Social Education
The One Show 2014
Merit Public Service Experiential Advertising
Ambient and Guerilla
Cannes Lions International Festival of Creativity 2013
Silver Promo
Best Use of Guerilla Marketing in a Promotional Campaign
Cannes Lions International Festival of Creativity 2013
Silver Promo
Public Health & Safety, Public Awareness Messages
London International Advertising Awards 2013
Gold Non-traditional
Guerrilla Marketing
London International Advertising Awards 2013
Silver Non-traditional
The NEW
London International Advertising Awards 2013
Silver The New Category
Public Service/Social Welfare
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