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Kites of Hope

headlinecnen
An Idea that has already found one child and forever transformed missing children's posters of Pakistan into Kites of Hope.
basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Published:Mar., 2016
Market:Pakistan
Style: Minimalism
descriptioncnen
Over 3000 children go missing in Karachi every year. To find these missing children we transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children’s details printed on them, were distributed in Karachi on the day of Basanth - a traditional spring festival where kites are flown in the thousands.
The kite distribution event was held at Mehmoodabad Family Park, a high-risk neighborhood where 7-9 children go missing every day.
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