Polar Bears
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headlinecnen |
Help save the planet. Ride don't drive |
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Industry: | Public interest & Non-profit |
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Media: | Cyber |
Market: | United States |
Language: | English |
descriptioncnen |
Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it. Philosophy/Solution Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause. |
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awards | |
![]() | Cannes Lions International Festival of Creativity 2009 Silver Viral Video |
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![]() | London International Advertising Awards 2009 Bronze Public Service/Social Welfare |
![]() | London International Advertising Awards 2009 Bronze Viral |
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