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Polar Bears

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headlinecnen
Help save the planet. Ride don't drive
basics
Industry: Public interest & Non-profit
Media:Cyber
Market:United States
Language:English
Style: Minimalism
descriptioncnen
Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.

Philosophy/Solution


Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street art—made of recyclable plastic bags—with a relevant, global cause.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2009
Silver
Viral Video
London International Advertising Awards 2009
Bronze
Public Service/Social Welfare
London International Advertising Awards 2009
Bronze
Viral
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