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Mall

basics
Industry: Pharmaceutical
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
BriefExplanation

A man has a bad day at the mall after he soils himself. But it turns out he is actually a small child and simply in need of a remedy from Bloom's pharmacy.
ScriptInEnglish

MVO:Saturday the 5th of May was not a good day for Michael Brown. For starters, he’d been dragged to a shopping mall. Michael was really not into shopping. Quite frankly, the whole concept of exchanging money for goods was beyond him. But he’d been given little choice in the matter. In the car park he passed Olivia Bond, his next door neighbour. He tried to wave ‘hello’ but Olivia completely ignored him. Perhaps this was because Michael looked as if he’d been dressed by his mother. But worse was yet to come. He had not even made it to the first store when he soiled himself. It was the full number two. Michael knew the situation was bad. But he didn’t know how to tell anyone. He simply couldn’t find the words to describe his predicament. It was all too overwhelming. He was tired and feverish and he wanted to go home. Michael didn’t need to be at the mall. He needed a unique paediatric remedy from Bloom’s pharmacy. The only pharmacy to tailor make children’s medicines. Because even little people have bad days. Bloom’s pharmacy. It only gets better.
EntrySummary

None applicable
credit
Brand:
Agency:
Executive Creative Director:
Other credit:Entrant Company: FCB CAPE TOWN, South Africa
Group Head: Art Director, Dylan Davies, FCB Cape Town
Head of Copy, Alistair Morgan, FCB Cape Town
Head of TVC Production, Ashleigh Jarratt, FCB Cape Town
awards
Cannes Lions International Festival of Creativity 2017
Silver Radio
Script
Cannes Lions International Festival of Creativity 2017
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