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Smart Bell

basics
Industry: Financial & Legal services
Media:Promotion & Event
Market:Poland
Style: Minimalism
descriptioncnen
Synopsis

5 million cyclist ride everyday on Polish roads. Every year 1 million new bicycles are bought. And as the road infrastructure is not adapted to the needs of new urban commuters, the cyclist ride on shared roads, creating new dangers for both themselves and the drivers. 15% of road accidents involve cyclist, but while the insurance for cars are obligatory standard,
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Other credit:Agency Producer, Robert Wawszczyk, FCB Warsaw
Constructor, Szymon Peplinski, Generatywnie
Production Designer, Adrian Dutkowski, Made By Hype
awards
The One Show 2018
Bronze Pencil Radio
Innovation in Radio
The One Show 2018
Merit Direct Marketing
Innovation in Direct
Cannes Lions International Festival of Creativity 2017
Silver Health & Wellness
Insurance
Cannes Lions International Festival of Creativity 2017
Bronze Radio
Use of Audio Technology
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Brand led Education & Awareness
Cannes Lions International Festival of Creativity 2017
Shortlist Promo & Activation
Guerrilla Marketing & Stunts
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Use of Radio & Audio as a Medium
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