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THE MOST CREATIVE COUNTRY IN THE WORLD

basics
Industry: Culture, Recreation & Sport
Media:TV & Cinema
Market:New Zealand
Style: Minimalism
descriptioncnen
Brief Explanation
The Axis Awards are New Zealand's premier advertising awards. Every year the industry gets together for the awards ceremony - all the biggest talents (and egos) in the business. Last year, to kick the evening off, the lights were dimmed and this film was played to them across 3 giant screens. It's a tongue in cheek celebration of New Zealand creativity. Notes: There is a creative rivalry between Auckland and Wellington. Duster is the name of the most prominent ECD in Wellington. Also, a handful of the top ECD's are English.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Producer:
Editing:
Sound Design:
Other credit:Arrangement: Clive Broughton/Adam Iles
Other Credits: Getty Images/Brandspank
awards
Cannes Lions International Festival of Creativity 2012
Bronze Film Craft
Script
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