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PLAY to PRAY – “ARF!-itecture”

PLAY to PRAY – “ARF!-itecture” | Midtown | ADK
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basics
Industry: Public interest & Non-profit
Media:Design & Branding
Style: Minimalism
descriptioncnen
“ARF!-itecture”, combining “ARF!” (dog’s bark) and “architecture”, is a NEW CREATIVE CONSTRUCTION ART for anyone to build cool objects of art using the ETO Dog-shaped blocks and to pray for happiness in 2018. The Dog blocks have mouths and legs illustrated to act as joints in natural dog shapes. All dogs act as real architectural parts such as steps & floors, and are nicknamed after names of these parts. A huge number of customers at the shopping mall Tokyo Midtown created their own ARF!-itecture. Their art pieces filled the atrium. Symbols of people’s hopes for the New Year were constructed.
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D&AD 2019
Shortlist Illustration
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