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The Smallest Ikea Store

basics
Industry: Retail & Distribution
Media:Ambient & Interactive
Market:United Arab Emirates
Style: Minimalism
descriptioncnen
To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5 x 8.8cm web banner. We targeted people looking for small apartments by placing our tiny stores in the property section of community websites. The banner allows you to browse by department, click on any item and buy it straight from the IKEA website. With over 2,000 products available on the banner, it is definitely the smallest and smartest IKEA store in the world.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Design:
Account Manager:
Other credit:Web Development Company: OgilvyOne, Frankfurt
Regional Creative Director: Robin Smith
Technical Director: Jens Steffen, Niv Baniahmad, Hamza Afaq
Technical Assistance: Ali Mokdad, Fouad Abdel-Latif, Lina Safstrom, Nadia Rahman
Regional Director: Claus Adams
Online Manager: Katja Sottmeier, Ikea Crm
Developer: Fouad Abdel-Latif, Ali Mokdad. Nadia Rahman. Lina Safstrom
awards
Clio Awards 2013
Silver Digital/Mobile
Banners & Rich Media Advertising
Clio Awards 2013
Bronze Direct
Digital/Mobile
D&AD 2013
In-Book Digital Advertising
Digital Adverts
London International Advertising Awards 2012
Bronze Digital
Banners
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