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What Do You Hear?

What Do You Hear? | Mind | TBWA
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basics
Industry: Corporate self-promo
Media:Radio
Style: Minimalism
descriptioncnen
People with depression often interpret things in a much darker way than they actually are. In this Mind campaign, three famous artists created melancholic covers of famous pop songs that aren't dark at all. Lyrics about love, space travel and break-ups were given a sombre twist in the context of suicide prevention.
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awards
D&AD 2018
Wood Pencil Radio & Audio
Radio Advertising Campaigns
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