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Yournalist

basics
Industry: Media & Publishing
Media:Radio
Market:Spain
Style: Minimalism
descriptioncnen
BriefExplanation

EITB is a public medium that has differentiated itself from the rest by taking into account as many points of view as possible. EITB think that at a time when lies have more tools with every new day, then the truth should have them to. And YOURNALIST was launched: THE FIRST APP THAT CAPTURE THE SOUND OF ONE NEWS ITEM FROM YOUR TV, RADIO, ETC AND LETS YOU CHECK IT IN REAL TIME WITH MILLIONS OF STORIES AND GIVES YOU THE 6 MOST WIDELY DIFFERING ANGLES OF COVERAGE ALL OVER THE WORLD. As well as being the first App that provides you with viewpoints not based on any type of previous ideological of geographic bias (it is only based on its degree of differentiation), YOURNALIST is the first informative app that is based on capturing sound. And this makes it unique and ideal for a medium such as radio.
ScriptInEnglish

(SFX: Switching changes to a news channel)RADIO CHAT SHOW PARTICIPANT: ...there are actually cities like Birmingham that are totally Muslim and in parts of London, there are actually Muslim religious police that actually beat anyone who doesn’t dress according to religious Muslim attire...(SFX: Switching changes to a news channel)(MUSIC starts)V/O: At Eitb, we think that if lies have increasingly more tools, then the truth has to have them too. That´s why we created YOURNALIST. V/O: The first app that lets you check in real time millions of stories on one news item and gives you the 6 most widely differing angles of coverage all over the world, without any ideological or geographical bias. V/O: It starts like Shazam. When they´re talking about a topic you are interested in, put your mobile at the radio. In real time, YOURNALIST sends it to Watson - a deep learning algorithm which selects the keywords to find just the news that matches yours. V/O: It then searches the millions of media that are talking about it and analyses them in Watson again, but to do exactly the opposite for what it was designed: to find the differences instead of the similarities, and give you the 6 most widely-differing points of view. V/O: SO, THAT IF YOU WANT TO FIND OUT ABOUT A BUSINESS TYCOON'S SHADY DEALINGS, YOU DON'T JUST LISTEN TO THIS TYCOON'S CHANNEL. OR, TO FIND OUT WHAT'S GOING ON IN SYRIA, ISN'T IT IMPORTANT TO HEAR WHAT SYRIAN JOURNALISTS HAVE TO SAY? Because the truth is not longer the ready-chewed version that somebody feed us but what you find out for yourself. V/O: YOURNALIST by Eitb - THE ONLY MEDIUM THAT DOESN'T WANT TO BE THE ONLY ONE.
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Other credit:Entrant Company: THE CYRANOS//McCANN, Barcelona, Spain
Media Agency: THE CYRANOS//McCANN, Barcelona, SPAIN
PR Agency: THE CYRANOS//McCANN, Barcelona, SPAIN
Creative President, Leandro Raposo, The Cyranos // McCann
Production Manager, Alba Riart, The Cyranos // McCann
Head of Strategic Planning, Oriol Bombí, The Cyranos // McCann
Head of Account Services, Anna Gil, The Cyranos // McCann
Head of Client Services, Fernanda Pierri, The Cyranos // McCann
Office Manager, Natalia Chillon, The Cyranos // McCann
Agency Producer, Patrícia Franquesa Ruiz, The Cyranos // McCann
Technology Director, Xavi Tribó, Xavi's Lab / GLASSWORKS
App Developer, Joan Amat, Xavi's Lab / GLASSWORKS
Executive Producer, Olga Duerto, Oxigeno
Senior Developer, Raul Nieves Pardo, Xavi's Lab / GLASSWORKS
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Use of Audio Technology
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