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The Unwanted Envelope

The Unwanted Envelope | Halo Top | Iris
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basics
Industry: Food
Media:Direct Market
Style: Minimalism
descriptioncnen
To launch an ‘ice cream for adults’ brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority’s ‘Blue Envelopes’. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.
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