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The Walk

Industry: Financial & Legal services
Media:TV & Cinema
Style: Minimalism
Creative Director:
Account Supervisor:
Production Company:
Director of Photography:
Sound Design:
Post Production:
Other credit:Client contacts: Nathalie Ducène, Lotte De Wael
Creatives: Danny Vissers, Sven Van Hooydonck
Head of production: Charlotte Coddens
Strategy: Dorien Mathijssen
PR Manager: Anne-Cécile Collignon
Social: Jonas Van Bael
DTP : Vito Latorrata
Digital Director: Pieter Nijs
Digital Project Manager: Melissa Tack
Executive Producer: Eurydice Gysel
Servicing Production Cy: With Milk
Grading: Joost Van Kerckhove
VFX: Robin De Praetere
Sound Engineer : Christophe Gérard
The Walk: new campaign for ING Belgium

Brussels, 20 December 2017 – mortierbrigade launches ING Belgium’s new campaign. In this Christmas season, the bank wants to put its ING Lion Account in the spotlight. mortierbrigade created a funny campaign showing that the most beautiful things in life are free… like the ING Lion Account. And it would be a pity to miss them!

The video is an ode to missed opportunities. It features a man who awkwardly fails to catch wonderful things, without even realizing it. A clever creative concept that delivers the message through humour and pushes ING outside the box.

With this campaign, mortierbrigade shows once again that ING is a bank that wants to be simple, honest and humble. There’s even self-mockery in the film as our character puts the product aside to remind us that it would be a shame to miss the finer things in life.

The campaign is featured on TV, radio, print and online.
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