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The Reversed Trailer

The Reversed Trailer | Harald A. MØller | TRY
Download LOW 800×567 px HIGH n.a.
basics
Industry: Automotive & Services
Media:Outdoor
Market:Norway
Style: Minimalism
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Producer:
Director:
Other credit:Digital Producer: Annette Werner
Mac Designer: Tommy Lybekk
Web developer: Magnus Bergman
Webdesigner: Martin Klausen
descriptioncnen
Entry Summary
In the Norwegian market the majority of family cars are sold with a trailer hitch. Passat estate is segment leader, and most of them are equipped with this device.
Brief Explanation
To promote the Trailer Assist feature (makes it easier to back up with a trailer) we built a somewhat special trailer. The trailer makes it look like we are backing up in high speed. What really happens is that the trailer actually has an engine and towes the car.With this vehicle we drove around in different towns in Oslo. A lot of people reacted to it. Later the stunt also became online films introducing the ambient to a broader audience.
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Outdoor
Special Build
Latest Updated
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