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Discovering Hands

Discovering Hands | Discovering Hands | Grey
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basics
Industry: Beauty & Health
Media:Design & Branding
Style: Minimalism
descriptioncnen
Every year, 60,000 women develop breast cancer. Discovering hands closes a crucial gap in the spectrum of breast cancer screening with its tactile examination of the breast.
The method: Specially trained blind women examine patients according to a scientifically grounded procedure.
The design: The revolutionary idea of discovering hands is the combination of the extraordinary tactile abilities of blind women with the competence of seeing physicians. We show this mutual complementation through the typographic interplay of Braille and the typeface of "seeing" people.
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D&AD 2019
Graphite Pencil Branding
New Branding Schemes
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