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Carling Black Label Soccer Song for Change

Carling Black Label Soccer Song for Change | AB InBev | Ogilvy
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basics
Industry: Alcoholic drinks
Media:Radio
Market:South Africa
Language:English
Style: Minimalism
descriptioncnen
South Africa’s abuse rate is 5 times higher than the global average. These rates spike after football games, and the number 1 excuse is alcohol. As SA’s biggest beer brand, Carling Black Label decided to go from the no.1 excuse for women abuse, to the no.1 champion against it. Widely known as the masculine brand for real men, Carling set out to use their influence over South African males to change their attitudes around GBV by spreading the word that there is #NoExcuse for women abuse.
credit
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awards
D&AD 2019
Wood Pencil Radio & Audio
Innovative Use of Radio & Audio
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