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It's Good

It's Good | Dunkin' Donuts | Hill Holliday
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Industry: Food
Media:Print
Style: Minimalism
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For the past few years Dunkin' Donuts has placed an ad in ESPN The Magazine’s NFL Preview Issue. Coffee isn’t as relevant to football as sports drinks, so we created an ad that tied our brand to the game in a way that fans would love. For football fans the referee reviewing a play is an iconic part of the sport, they anxiously wait for the referees to make a call that could decide the outcome of the game.
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