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Jump With Derrick Rose in London

basics
Industry: Culture, Recreation & Sport
Media:Promotion & Event
Market:United Kingdom
Style: Minimalism
descriptioncnen
Story
The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.
We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.
How much for the shoes? Free. If you can get them.
The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Production Company:
Producer:
Director:
Music:
Sound Design:
Other credit:Creative Team: Kruno Ivancic, David Barton, Justin Martin, Chris Bosher, Matt Shaw, Nick Gilberg, Andy Hunt
awards
International ANDY Awards 2014
Bronze Events
The Creative Circle Awards 2014
Gold Craft
Experiential, Best Event Led Campaign
The Creative Circle Awards 2014
Gold Craft
Experiential, Best Event/Product Lauch
The Creative Circle Awards 2014
Gold Craft
Experiential,Best Branded Environment
The Creative Circle Awards 2014
Gold Craft
Craft, Best Art Direction
The Creative Circle Awards 2014
Silver Craft
Craft, Best Photography, Campaign
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