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A Crash Course to Shine

basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:Germany
Style: Minimalism
descriptioncnen
Brief Explanation
An alarming statistic reported that more than 500,000 car accidents in the UK have been caused by women applying make-up. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue. We harnessed Youtube “hauling” channels. We partnered with Nikkie who has over 25m views. She applies make-up until she is suddenly flung towards the camera – similar to a car accident. These videos let us address our audience directly, with unwavering accuracy. We uploaded the video to Nikkie’s channel and has since spread to other major social networks.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Producer:
Cameraman:
Editing:
Sound Design:
Other credit:Project Manager: Hakan ??rak
Artist: Nikki de Jager
awards
AME Awards 2013
Grand Trophy Use of Medium
Interactive
AME Awards 2013
Platinum Trophy Social Benefit
Social Media
AME Awards 2013
Gold Medallion Use of Discipline
Promotion of Health & Human Services
AME Awards 2013
Gold Medallion Use of Medium
Online
Clio Awards 2013
Silver Innovative Media
New York Festival International Advertising Awards 2013
Silver Digital
Corporate Image, Information & Recruitment
New York Festival International Advertising Awards 2013
Bronze Branded Entertainment
Digital Media
The One Show 2013
Bronze Pencil Non-Broadcast
Online
The One Show 2013
Merit Branded Content
Online
London International Advertising Awards 2012
Silver Innovation
Non-Traditional: Automotive
London International Advertising Awards 2012
Bronze Innovation
Non-Traditional: Guerrilla Marketing
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Media Usage & Branded Content
Social Networks
EPICA (Europe's Premier Creative Awards) 2012
Bronze (Finalist) Media Usage & Branded Content
Media Innovation - Alternative Media
Eurobest - The European Advertising Festival 2012
Gold Branded Content & Entertainment
Viral Video
Eurobest - The European Advertising Festival 2012
Gold Direct
Viral Video
Eurobest - The European Advertising Festival 2012
Gold Film
Viral Video
Eurobest - The European Advertising Festival 2012
Gold Interactive
Viral Video
Eurobest - The European Advertising Festival 2012
Gold Promo & Activation
Viral Video
Eurobest - The European Advertising Festival 2012
Silver Branded Content & Entertainment
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
Silver Branded Content & Entertainment
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
Silver Direct
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
Silver Direct
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
Silver Film
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
Silver Film
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
Silver Interactive
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
Silver Interactive
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
Silver Promo & Activation
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
Silver Promo & Activation
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
Bronze Branded Content & Entertainment
Video
Eurobest - The European Advertising Festival 2012
Bronze Branded Content & Entertainment
Internet Film
Eurobest - The European Advertising Festival 2012
Bronze Branded Content & Entertainment
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Bronze Direct
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Bronze Direct
Video
Eurobest - The European Advertising Festival 2012
Bronze Direct
Internet Film
Eurobest - The European Advertising Festival 2012
Bronze Film
Internet Film
Eurobest - The European Advertising Festival 2012
Bronze Film
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Bronze Film
Video
Eurobest - The European Advertising Festival 2012
Bronze Interactive
Video
Eurobest - The European Advertising Festival 2012
Bronze Interactive
Internet Film
Eurobest - The European Advertising Festival 2012
Bronze Interactive
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
Bronze Promo & Activation
Video
Eurobest - The European Advertising Festival 2012
Bronze Promo & Activation
Internet Film
Eurobest - The European Advertising Festival 2012
Bronze Promo & Activation
Best Use of Digital Media
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