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The Huffington Post Stop The Cycle

The Huffington Post Stop The Cycle | Huffington Post | VML
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basics
Industry: Media & Publishing
Media:Cyber
Market:South Africa
Style: Minimalism
descriptioncnen
Rampant consumerism comes with a human and environmental cost. Using Facebook's 360° technology, Huffington Post, revealed the manufacturing process of a single consumer item was laid back. At first glance, the post appeared to be a glossy ad, but once users interacted with the 360° ad, it revealed the impact the industry has.
credit
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Other credit:Entrant Company: VML, Johannesburg, South Africa
Media Agency: THE DIGITAL MEDIA CONSULTANCY, Durban, SOUTH AFRICA
CEO, Jason Xenopoulos, VML
Head of VML Cape Town, Ben Wagner, VML
Motion Graphics, Gabriella Jardine, VML
Sound Composition, Rob Brinkworth, Resonate Audio
Art Director Intern, Cecilia Jonsson, VML
Project Manager, Lara-Jean Matthews, VML
Data Analyst, Tiaan de Kock, VML
awards
D&AD 2018
Wood Pencil Media
Use of Online Advertising
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