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Race

headlinecnen
We'll always make you love meat
basics
Industry: Food
Media:TV & Cinema
Published:Aug. 22, 2004
Market:France
Language:English
Style: Minimalism
descriptioncnen
"Who is the greatest carnivore?" French beef producer Charal asks the question and tries to provide an answer.



CHARAL gives back to the meat its original position: a necessary aliment for the human, source of proteins which helped him to evoluate. CHARAL reminds us also that the feeding race is implemented in our predators genes
credit
Brand:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Director:
Post Production:
Other credit:Account Director Mathieu Porri
Agency Producer Catherine Guiol
Advertising Manager Jean Chavel, Farah Tisseau
awards
Cannes Lions International Festival of Creativity 2005
Silver
Savoury Foods
The Cresta Awards 2005
Winner
EPICA (Europe's Premier Creative Awards) 2004
Bronze (Finalist)
Food Eurobest, 2004 (Bronze) for Savoury Foods
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