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Pass The Heinz

Pass The Heinz | Heinz | David
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basics
Industry: Food
Media:Design & Branding
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary

We decided to bring an idea from Don Draper to real life. In the show, the fictional Heinz clients may not have seen his vision, but the real Heinz did. So we faithfully recreated the ads proposed in the show and then seeded them out in a series of billboards around New York, the city where the show takes place. As 2017 marks the 10th anniversary of the show’s beginning, it was the perfect time to launch as fans become nostalgic about the show.We reached out to LionsGate and AMC to get the rights for the campaign and, for the first time, took an idea from a fictional agency and ran it in the real world.And while it was even more meaningful to know the reference, everyone would understand the message because a naked plate of fries isn’t the same without the great taste of Heinz ketchup.
credit
Brand:
Agency:
Chief Creative Officer:
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Director of Photography:
Other credit:Entrant Company: DAVID, Miami, USA
Advertising Agency: STERLING COOPER DRAPER PRYCE, New York, USA
Additional Company: KRAFT HEINZ COMPANY, Chicago, USA
Design Director, Carlos Lange, DAVID Miami
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Founders S.C.D.P., Roger Sterling, Bertram Cooper, Don Draper, Lane Pryce, Sterling Cooper Draper Pryce
Founder, Gastón Bigio, DAVID
Founder, Fernando Musa, DAVID
Strategy Director, Paul Ramirez, DAVID Miami
Group Account Director, Michelle Cobas, DAVID Miami
Vice President of Marketing, Michelle St. Jacques, Heinz
Brand Director, Nicole Kulwicki, Heinz
Brand Manager, Melissa Casey, Heinz
Executive Producer, Karin Stuckenschmidt, Domo Produções
Food Stylist, Dagmar Vesely, Domo Produções
awards
Cannes Lions International Festival of Creativity 2017
Gold Print & Publishing
Innovative Use of Print
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