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Life's Adventure

basics
Industry: Retail & Distribution
Media:TV & Cinema
Published:Mar. 15, 2017
Market:France
Style: Minimalism
descriptioncnen
BETC Shopper depicts a Life’s Adventure for Leroy Merlin
We are proud to release our newest spectacular commercial for home improvement store Leroy Merlin. We’ve put a freaking house on water. Talk about a feat.
The short film shows a house sailing on water to illustrate the phases that a couple goes through when renovating its home.
The poetic ad is brought to life by a rendition of « Sail », originally sung by Rod Stewart.
The production of this commercial was epic as we had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and raw emotions.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Production Company:
Producer:
Director:
Editing:
Sound Design:
Other credit:Creatives: Viken Guzel, Jean-Marie Gateau
AGENCY MANAGEMENT: NATHALIE JACQUIER, CAROLE PENILLARD, SARAH GUILLOTEAU
TRAFFIC MANAGER: STEPHANIE RENOIR-MOUSLI, CHRISTINE EON
STRATEGIC PLANNING: ETIENNE DELAHARPE
MUSIC SUPERVISOR: CHRISTOPHE
VFX: EIGHT VFX LA
GRADING ARTIST: BERTRAND DUVAL
FLAME ARTISTS: BERTRAND DUVAL, ALEXIS BAILLA
MOTION DESIGN: MARIE BAILLOT, CLEMENT HEDOUIN
MEDIA AGENCY: HAVAS MEDIA
RUN TIME: 120S
awards
D&AD 2018
Wood Pencil Film Advertising
Cinema Commercials 61-120 seconds
The One Show 2018
Merit Film
Cinema Advertising
The One Show 2018
Merit Moving Image Craft
Craft - Cinematography / Single
Cannes Lions International Festival of Creativity 2017
Silver Film
Retail & e-Commerce
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Direction
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Cinematography
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