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Portraits Completed

basics
Industry: House, Garden & Pets
Media:Ambient & Interactive
Market:United States
Style: Minimalism
descriptioncnen
BriefExplanation


EntrySummary

Portraits Completed was also an outdoor campaign that supported the main event and elicited further engagement for consumers. We utilized interactive bus shelters near famous Art Institutions to recreate a full Museum experience. We offered passers-by a second chance to try our guided audio tour of the artwork going to kiwiportraits.com where they could find a more entertaining version of the classic - and often-dry - museum audio tour. Each spot educated the viewer about the painting and the artist, but with a dose of humor and a dab of KIWI®.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Print Production:
Account Supervisor:
Production Company:
Producer:
Director:
Other credit:Entrant Company: OGILVY & MATHER, Chicago, USA
Media Agency: PHD, Chicago, USA
PR Agency: PHD, Chicago, USA
Global Executive Creative Director, Nancy Hannon, Ogilvy & Mather
Global Group Creative Director, Renata Florio, Ogilvy & Mather
Executive Content Producer, Mike Diedrich, Ogilvy & Mather
Executive Producer: Experiential, Kim DeNapoli, Ogilvy & Mather
Associate Producer Experiential, Hanna Lee, Ogilvy & Mather
Associate Producer Experiential, Katie Shutt, Ogilvy & Mather
Worldwide MD, Global Brand Management , Philip Heimann, Ogilvy & Mather
Managing Director, Pete Lewis, Ogilvy & Mather
awards
The One Show 2018
Bronze Pencil Cross-Platform
Integrated Branding
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Integrated Campaign led by Outdoor
Cannes Lions International Festival of Creativity 2017
Shortlist Promo & Activation
Exhibitions / Installations
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