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The Infinite House (3min)

basics
Industry: Retail & Distribution
Media:Cyber
Market:Germany
Style: Minimalism
descriptioncnen
Hornbach, the popular DIY chain, wanted to stand out from from its competitors by finding new ways to communicate with the German and Czech populations at the same time as increasing turnover. The key challenge of the HORNBACH autumn campaign 2010 was to find new communicative ways in which to present the brand’s positioning as project DIY store. Firstly, to differentiate the brand from its competitors. And secondly, to increase campaign efficiency in the face of a lower budget.
Internet was chosen as the medium and an advertising campaign was based around a single 10 minute internet video showing the brand’s values and positioning.
As a result of this campaign, sales rose by 4.3 % from the previous year and within three months the film had been watched by almost 1.8 million viewers in the 2 key markets. In October alone, Hornbach counted more than 9,000 online fans, five times more than its closest competitor. The approval rating grew in both markets, notably with an increase of 25% in Czech Republic
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Producer:
Director:
Cameraman:
Editing:
Music:
Sound Design:
Animation:
Other credit:Visual Effects Company: Time Based Arts
Visual Effects Editor: James Allen, Sheldon Gardner, Michael Skrgatic
awards
EACA Euro Effies 2011
Bronze
Retail
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