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1 minute 46 seconds

basics
Industry: Beauty & Health
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:

N/A

Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?

It is a beautiful, true story of a national hero who has put one's life at risk for many others. A beautiful metaphor that opens the discussion about the value of life.

Write a short summary of what happens in the film

The film is a mix of animation techniques that tell a true story about an F1 accident at the Belgian GP in 1992 that could have been fatal, but it was not thanks to the heroic act of Ayrton Senna. The story is told from the point of view of the track so the perspective of the scenes are from the bottom up, bringing a fresh aesthetic to the film. The animation is a tribute to the pilot Ayrton Senna and it was released on the date of his death. The movie has 1 min 46 seconds, the time of the best lap ever done on this track.

Cultural/Context information for the jury

Ayrton Senna is one of the greatest F1 drivers in the history of the sport and a national hero.
Hospital Leforte is the official hospital of F1 in Brazil.
credit
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Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Silver Health & Wellness
Corporate Image & Communication
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