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Don't Get Sextorted, Send a Naked Mole Rat

Don't Get Sextorted, Send a Naked Mole Rat | The Canadian Centre for Child Protection | No Fixed Address
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basics
Industry: Public interest & Non-profit
Media:Design & Branding
Published:May, 2017
Market:Canada
Style: Minimalism
descriptioncnen
Sextortion is when money or sexual favours are demanded by threatening to share nude images. It’s grown 89% among teenage boys. To fight this serious crime, a de-shaming yet humorous approach was taken. One that involved asking teens to send naked mole rats – who bear an uncanny resemblance to male genitalia – instead of nudes.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Illustrator:
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Producer:
Director:
Editing:
Other credit:Online: James Andrews (Wingman)
Colour: Clinton Homuph (Alter Ego)
Audio: Ted Rosnick (Vapor/RMW)
Developer: Craig MacKenzie
Account Management: Rebecca Ho, Gillian Craig
Strategy: Rachel Lai, Sabrina Kandasamy
Paid Media: True Media
PR: Neat PR.
Link:http://nofixedaddressinc.com/
awards
D&AD 2018
Wood Pencil Integrated
Earned Media/Small Business (under 50 employees)
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