Don't Get Sextorted, Send a Naked Mole Rat
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Industry: | Public interest & Non-profit |
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Media: | Design & Branding |
Published: | May, 2017 |
Market: | Canada |
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Sextortion is when money or sexual favours are demanded by threatening to share nude images. It’s grown 89% among teenage boys. To fight this serious crime, a de-shaming yet humorous approach was taken. One that involved asking teens to send naked mole rats – who bear an uncanny resemblance to male genitalia – instead of nudes. |
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Other credit: | Online: James Andrews (Wingman) Colour: Clinton Homuph (Alter Ego) Audio: Ted Rosnick (Vapor/RMW) Developer: Craig MacKenzie Account Management: Rebecca Ho, Gillian Craig Strategy: Rachel Lai, Sabrina Kandasamy Paid Media: True Media PR: Neat PR. |
Link: | http://nofixedaddressinc.com/ |
awards | |
![]() | D&AD 2018 Wood Pencil Integrated Earned Media/Small Business (under 50 employees) |
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