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THE SOLAR ANNUAL REPORT 2011

basics
Industry: Industrial & Agricultural
Media:Design & Branding
Market:Germany
Style: Minimalism
descriptioncnen
Describe the brief from the client
The association Austria Solar stands for all the important solar energy providers from Austria and was seeking to reach out to opinion-leaders in the political and economical field. So we were asked to develop a remarkable medium, which portrayed Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry. The annual report was – apart from association members – primarily addressed to opinion-leaders in economical and political fields.

Creative Execution
Since solar energy is the main business of our client Austria Solar, we thought about how we could put this energy to paper. By creating an annual report that is only readable under UV exposure, we impressively demonstrated the sun’s and Austria Solar’s power to the target audience.

Describe the creative solution to the brief/objective.
We had to demonstrate both the sun’s and the association’s innovative power. We impressively did this by developing the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. The report was met with great response not only in Austria but worldwide.

Describe the results in as much detail as possible.
The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, e.g. Ernst & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier has ever since been overwhelmed with orders.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Print Production:
Other credit:Other: Mathias Noesel
Account Handler: Diana Günder
Brand Manager: Roger Hackstock
awards
AME Awards 2013
Bronze Medallion Products & Services
Utilities
Cannes Lions International Festival of Creativity 2012
Gold Direct
Corporate Image & Information
Cannes Lions International Festival of Creativity 2012
Silver Direct
Flat Mailing
Cannes Lions International Festival of Creativity 2012
Bronze Promo
Corporate Image & Information
Clio Awards 2012
Silver Innovative Media
Golden Award of Montreux 2012
Gold Creative use of media
Best Use of Print Media
London International Advertising Awards 2012
Gold Other
Direct Marketing - Business-to-Business
London International Advertising Awards 2012
Gold Other
Design: Annual Reports
London International Advertising Awards 2012
Gold Print
Design: Annual Reports
London International Advertising Awards 2012
Gold Print
Direct Marketing - Business-to-Business
PIAF - Prague International Advertising Festival 2012
Gold Creative Use of Technologies
Creative use of technologies
ADC*E 2012
Gold Print Advertising
New use of media
ADC*E 2012
Gold Print Advertising
Mailings
ADC*E 2012
Gold Promotions, New Media, Events
New use of media
ADC*E 2012
Gold Promotions, New Media, Events
Mailings
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Design
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Design
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Design
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Media Usage & Branded Content
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Media Usage & Branded Content
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Media Usage & Branded Content
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Other
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Other
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Other
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Print
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Print
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Print
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
Bronze (Finalist) Design
Corporate Image
EPICA (Europe's Premier Creative Awards) 2012
Bronze (Finalist) Media Usage & Branded Content
Corporate Image
EPICA (Europe's Premier Creative Awards) 2012
Bronze (Finalist) Other
Corporate Image
EPICA (Europe's Premier Creative Awards) 2012
Bronze (Finalist) Print
Corporate Image
Eurobest - The European Advertising Festival 2012
Gold Design
Best Use of Print
Eurobest - The European Advertising Festival 2012
Gold Design
Flat Mailing
Eurobest - The European Advertising Festival 2012
Gold Design
Publications
Eurobest - The European Advertising Festival 2012
Gold Direct
Best Use of Print
Eurobest - The European Advertising Festival 2012
Gold Direct
Flat Mailing
Eurobest - The European Advertising Festival 2012
Gold Direct
Publications
Eurobest - The European Advertising Festival 2012
Gold Media
Best Use of Print
Eurobest - The European Advertising Festival 2012
Gold Media
Flat Mailing
Eurobest - The European Advertising Festival 2012
Gold Media
Publications
Eurobest - The European Advertising Festival 2012
Gold Promo & Activation
Best Use of Print
Eurobest - The European Advertising Festival 2012
Gold Promo & Activation
Flat Mailing
Eurobest - The European Advertising Festival 2012
Gold Promo & Activation
Publications
Eurobest - The European Advertising Festival 2012
Bronze Design
Corporate Image & Information
Eurobest - The European Advertising Festival 2012
Bronze Direct
Corporate Image & Information
Eurobest - The European Advertising Festival 2012
Bronze Media
Corporate Image & Information
Eurobest - The European Advertising Festival 2012
Bronze Promo & Activation
Corporate Image & Information
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal Consumer Marketing
Best Use of Direct Marketing
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal Design
Best Use of Direct Marketing
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal Print Craft
Best Use of Direct Marketing
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald Consumer Marketing
Design Craft/Graphic Design
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald Consumer Marketing
Art Direction
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald Design
Design Craft/Graphic Design
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald Design
Art Direction
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald Print Craft
Design Craft/Graphic Design
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald Print Craft
Art Direction
The Cresta Awards 2012
Grand Prix Design
Publication Design
The Cresta Awards 2012
Grand Prix Direct Marketing
Annual Reports
The Cresta Awards 2012
Winner Crafts
Craft DM - Art Direction
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