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The Book Tape

The Book Tape | Random House | Serviceplan
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basics
Industry: Media & Publishing
Media:Design & Branding
Style: Minimalism
descriptioncnen
Random House wants to promote the release of „Schottendisco“, a story set in the 80s disco-music scene. How to generate hype in the midst of thousand of new releases?
We create a reading sample which will relive all the flavor of the 80s music.
By just replacing the tape of old cassettes, we literally put our book on tape and bring back a very special ritual: to read the book customers have to put a pencil in the tape and turn it around, diving into a story they might have missed otherwise.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Design:
Other credit:Creative Innovation Director: Franz Roeppischer, Lorenz Langgartner
Motion Designer: Hendrik Sommerfeld
awards
D&AD 2017
Wood Pencil Graphic Design
Direct Mail
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