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River

River | Land Rover | Y&R
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headlinecnen
Meet interesting places
basics
Industry: Automotive & Services
Media:Print
Published:Feb., 2012
Market:United Arab Emirates
Language:English
Style: Minimalism
descriptioncnen
BRIEF
To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners.
SOLUTION
The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
awards
Asia Pacific Advertising Festival 2013
Silver Print Craft
Art Direction
Cannes Lions International Festival of Creativity 2012
Bronze Outdoor
Corporate Image
London International Advertising Awards 2012
Silver Print
Art Direction Campaign
Dubai Lynx Awards 2012
Silver Outdoor
Copywriting
Dubai Lynx Awards 2012
Silver Outdoor
Art Direction
Dubai Lynx Awards 2012
Silver Outdoor
Corporate Image
Dubai Lynx Awards 2012
Bronze Outdoor
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