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AT&T Cinema

AT&T Cinema | AT&T | BBDO
Download Download JPG | 3000x1598px
basics
Industry: Professional & Public services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
With the purchase of DIRECTV and the development of its own content, AT&T has been emerging as player in the entertainment industry. The purpose of this project was to highlight the massive breadth of content they have to offer. We created genre-bending films with stories that seamlessly transition genres-- from romantic comedy to horror, suspense to musicals and sports drama to sci-fi--taking advertising-wary audiences completely by surprise. These films were created specifically for theater-going audiences, with :90 placements in thousands of cinemas nationwide.
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awards
D&AD 2019
Graphite Pencil Direction
Cinema Commercials
D&AD 2019
Wood Pencil Cinematography
Cinema Commercials
D&AD 2019
Wood Pencil Film Advertising
Cinema Commercial Campaigns
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