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Cargo 3

Cargo 3 | Fiat | Leo Burnett
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headlinecnen
You had no idea that it had so much space.
basics
Industry: Automotive & Services
Media:Outdoor
Published:Jan. 4, 2005
Market:Brazil
Style: Minimalism
descriptioncnen
Philosophy/Solution


The aim was to arrive at a unique idea, causing an impact to make it clear to the target market that, irrespective of their line of business – building material, frozen foods, beverages, etc., – Fiat Ducato has ample cargo capacity. As such, the piece stresses the vehicle’s internal space and load capacity
credit
Brand:
Agency:
Creative Director:
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Art Director:
Photography:
Account Supervisor:
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Account Manager:
awards
ADDY® Awards 2006
National Gold Award
Point of Purchase
International ANDY Awards 2006
Bronze
Automotive
Cannes Lions International Festival of Creativity 2005
Bronze
Ambient
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