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First Steps

First Steps | Kiwi | Ogilvy
Download Download JPG | 4961x7016px
Endless words have been written about the people whose shoes are portrayed in this campaign. For instance, Muhammad Ali inspired some of the best sports writing ever, from the likes of Norman Mailer, Hunter S. Thompson, and George Plimpton. Far from yearning to compete with those legendary pens or to slavishly echo their style, we approached the story of 6 charismatic figures from a different angle; we put their steps in the spotlight. We showed the revolutionary impact they had. We illustrated the difference that these people made in the course of human events. Things we take today for granted, or in hindsight we think are self-evident. But for them, it was almost inconceivable to think what they thought. Few of us today would have the courage to walk even a step in their shoes. That is the crux of the idea that informs all the storytelling.

If these shoes could talk, they'd never stop talking.
Industry: House, Garden & Pets
Market:United States
Style: Minimalism
Production Company:
Cannes Lions International Festival of Creativity 2018
Grand Prix Industry Craft
Copywriting > Print & Publishing
Cannes Lions International Festival of Creativity 2018
Silver Outdoor
Billboards > Other FMCG
Cannes Lions International Festival of Creativity 2018
Silver Print & Publishing
Sectors > Other FMCG
Clio Awards 2018
Gold Print
Clio Awards 2018
Gold Print & Out of Home Technique
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