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Visual Identity for Oslo City Bike

Download WEB 480×270 px HQ coming soon
basics
Industry: Miscellaneous
Media:Design & Branding
Style: Minimalism
credit
Brand:
Agency:
Art Director:
Design:
Other credit:Project owner: UIP
Development (Android): Zero&Ones
Project owner: UIP
Design Director: Heydays
descriptioncnen
The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.
awards
D&AD 2017
Wood Pencil Branding
Branding Schemes/Medium Organisation
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