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KFC Palace

basics
Industry: Food
Media:Cyber
Published:Sep., 2019
Market:Spain
Language:Spanish
Style: Minimalism
descriptioncnen
We found something wonderful. We discovered that young people, organically, were using the expression "I invite you to KFC.

But they weren't referring to fried chicken, they were giving other meanings to the acronym for KFC: Kiero Fuck You, Kererte Fuerte en mi Cama or Kogerte Fuerte por el Culo. Yeah, you know, when you're young, hormones rule.
So, instead of running away, (usually when sex and food are combined) we decided to meet their needs by creating the KFC Palace Suite. A room at one of Spain's most iconic luxury hotels, and we gave those who invited others to KFC the opportunity to experience a night of intimacy. Whatever KFC means to them.

In short, we didn't just respond to a conversation, we gave the young people what they were looking for by creating a real-life experience to make a deeper connection between the brand and the audience.
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